Driving traffic to your website but not getting enough leads?
Your website may be the reason good visitors leave without getting in touch with your business.
Send me your website and a few details. I’ll look at where your site may be losing leads and whether I can help you fix it.
Ryan van Buuren, Owner & Website Marketing Consultant
Client Reviews
Is Your Website Helping Your Business Grow?
You have done the hard part.
You built a website.
You tried improving the copy.
You sent traffic through paid ads or SEO.
You tested landing pages and made tweaks.
But if visitors are still leaving without becoming leads, the website may not be giving them enough reason to act.
That does not mean your offer is bad.
It may mean your website is not clear enough, persuasive enough, or structured around what your ideal customer needs before they enquire.
Why Your Website May Not Be Converting
A website has only a short window to make the right impression.
Visitors need to understand:
- What you offer
- Why it matters to them
- What problem you solve
- Why they should trust you
- What they should do next
If your site is confusing, slow, hard to use, too generic, or focused more on the business than the visitor, people leave.
And when that happens, your ad spend, SEO effort, and marketing budget become harder to justify.
Build a Website That Works Like a Lead-Generation System
I do not just build websites and leave you to figure out what happens next.
I help you create a website marketing system that is designed to attract the right people, guide them through the page, collect leads, and support the follow-up needed to turn interest into revenue.
That includes the website, the strategy behind it, the analytics, and the ongoing improvements after launch.
You’ve Tried the Usual Fixes. The Website Still Isn’t Turning Visitors Into Leads.
Maybe you’ve already:
Built a website so potential customers can learn about your business
Reworked the copy more than once
Paid for ads, SEO, or other traffic sources
Tweaked landing pages and tested different ideas
Those things can help.
But if your website does not clearly explain your value, build trust quickly, and guide the right visitor to take action, more traffic will not automatically mean more leads.
That is where a lead-focused website strategy makes the difference.
What You Need Is a Website Built to Turn Visitors Into Leads
Your website should do more than explain who you are.
It should help the right visitors understand your offer, see why it matters, trust your business, and take the next step.
That means your website needs:
- Clear messaging that speaks to the problems your visitors care about
- A page structure that guides people instead of confusing them
- Stronger reasons to get in touch with your business
- Lead capture and follow-up systems that support the sale after they leave the page
- Analytics and testing so you can improve based on real visitor behaviour
That is where I come in.
I help established small to medium businesses build lead-focused websites with the strategy, copy support, tracking, and follow-up needed to turn more of the right visitors into leads.
My Website Marketing Strategy
1. Research Your Target Customer
Before building the page, we look at what your potential clients or customers need, what they care about, and what might stop them from taking action.
This helps your website speak to real buying questions instead of sounding like every other business in your space.
3. Add the Right Marketing System
A lead is only valuable if there is a follow-up plan.
Your website can be connected to tools that collect leads, support email marketing, and help you stay in front of potential customers after they enquire.
2. Build a Lead-Focused Website
Your website is built to be clear, responsive, and focused on turning visitors into targeted leads.
The goal is not just a better-looking site.
The goal is a website that helps people understand your value and know exactly what to do next.
4. Track, Test, and Improve
After launch, analytics and visitor behaviour can show what is working and what needs to change.
Instead of guessing, we use data to make smarter improvements over time.
1. Research Your Target Customer
Before building the page, we look at what your potential clients or customers need, what they care about, and what might stop them from taking action.
This helps your website speak to real buying questions instead of sounding like every other business in your space.
2. Build a Lead-Focused Website
Your website is built to be clear, responsive, and focused on turning visitors into targeted leads.
The goal is not just a better-looking site.
The goal is a website that helps people understand your value and know exactly what to do next.
3. Add the Right Marketing System
A lead is only valuable if there is a follow-up plan.
Your website can be connected to tools that collect leads, support email marketing, and help you stay in front of potential customers after they enquire.
4. Track, Test, and Improve
After launch, analytics and visitor behaviour can show what is working and what needs to change.
Instead of guessing, we use data to make smarter improvements over time.
Interested to find out exactly how I can help you and your business?
What Is Included
When you work with me, your project can include:
- A custom responsive WordPress website
- Two home or landing pages for A/B split testing
- Copywriting assistance using the content you provide
- Image and video optimisation
- Website speed optimisation
- On-page SEO optimisation
- Lead generation and analytics integrations
- Three months of analytics review after completion
- Monthly strategy calls during that three-month review period
The website is built using WordPress and Divi to keep the process practical, flexible, and more affordable.
Depending on what your project needs, your website can also be connected to tools that help you collect leads, follow up with prospects, track visitor behaviour, and understand what is working.
Starting Budget
The minimum starting budget for a full lead-focused website marketing setup is US$650 / ZAR10,000.
This starting point is for a 1 to 3-page website with a clear website marketing strategy, lead-focused structure, and the core setup needed to help turn visitors into leads.
If your project needs more pages, custom features, extra integrations, or a more detailed strategy, the final budget will depend on what needs to be built.
If you do not need the full website marketing setup right now, or this budget is more than you planned for, you are still welcome to get in touch. Tell me what you need, what you are working with, and what you are trying to achieve.
If I can suggest a smaller option that makes sense for both of us, I will. If I do not think I am the right fit, I will be honest about that too.
A Better Fit Than “Just Another Website”
A basic website can show people who you are.
But if you are driving traffic, spending money on marketing, or trying to generate more leads, your website needs to do more than sit online.
It needs to explain your value clearly, guide visitors toward the next step, and support your follow-up after they leave.
If you only need a simple online presence, a smaller website may be enough.
If you want your website to play a real role in generating leads, this is the kind of project I can help with.
Frequently Asked Questions
What do you need from me before starting?
To start the project, I usually need:
- Content for the pages
- Images or videos for the pages
- Domain and hosting details if WordPress is not installed
- A 30% non-refundable deposit before work begins
If you need help with the content, media, domain, or hosting, I can assist.
What are your payment terms?
Projects are handled with the following payment structure:
- 30% non-refundable deposit before the project starts
- 50% non-refundable payment on completion of the website and automated marketing system
- 20% balance payable once your website starts generating leads
If the website does not produce any leads from the traffic sent to it, the final 20% payment is waived.
Ready to Find Out Why Your Website Is Not Converting?
You do not need more guesswork.
Let’s look at what your website needs to start turning traffic into targeted leads.